Midjourney is one of the best-known AI image generators, used by designers, marketers and hobbyists to turn short text prompts into detailed, stylised pictures. It now runs in a web app as well as on Discord, and it can also animate still images into short video clips.

This guide explains what it does, how to get started, what the current plans include, where it shines and where it falls short. You will also find free alternatives, practical prompt examples and the parameters that matter most in the current version.

Midjourney guide: features, pricing, tips and alternatives

What is Midjourney?

Midjourney is made by an independent research lab of the same name based in San Francisco. Its main product is a text-to-image AI model. You describe what you want, and the model generates a grid of images that you can refine, upscale, edit or animate.

As of September 2026, the default model is V8.2, released on 24 July 2026 with a focus on aesthetics and image quality. V8.1, released in April 2026, added faster generation, better prompt adherence and HD images up to 2048px. Older models such as V7 and V6.1 are still selectable, and Niji 7 is a separate model tuned for anime and Eastern illustration styles.

Common use cases include concept art, mood boards, illustrations, product and marketing visuals, social media graphics, book and album covers, and short animated clips.

Key features

How to get started with Midjourney

  1. Go to midjourney.com and create an account or sign in.
  2. Choose a subscription plan. There is no free trial on the website or on Discord.
  3. Open the Create page and type your prompt into the Imagine bar at the top.
  4. Use the settings panel to pick the model version, aspect ratio and stylization, or add parameters to the end of your prompt.
  5. Review the results, then upscale, vary, edit or animate the image you like best.
  6. Download your finished image from the image view in the web app.

If you prefer Discord, you can still join the official Midjourney server and use the /imagine command. The web app is the easier choice for most beginners.

Midjourney pricing and free plan

The service is paid and subscription-only. The table below shows the plans listed in the official documentation as of September 2026. Check the official pricing page for the latest, as prices and allowances can change.

PlanMonthly priceAnnual priceFast GPU time per monthRelax Mode
Basic$10$96 ($8/month)3.3 hoursNo
Standard$30$288 ($24/month)15 hoursUnlimited images
Pro$60$576 ($48/month)30 hoursUnlimited images and SD video
Mega$120$1,152 ($96/month)60 hoursUnlimited images and SD video

A few details matter when choosing a plan. Stealth Mode, which keeps your images and videos private, is only included with Pro and Mega. Companies earning more than $1,000,000 USD in gross revenue per year must use Pro or Mega. Extra Fast GPU time can be bought at $4 per hour. The only free trial is a limited one in the separate niji·journey mobile app for iOS and Android.

Pros and cons

ProsCons
Distinctive, high-quality aesthetic with little effortNo free plan or free trial on the main website
Easy web app, plus Discord for existing usersFast GPU hours on the Basic plan run out quickly
Strong editing tools: Edit Model, inpainting and outpaintingPrivate (Stealth) mode requires the more expensive plans
Fine control through parameters and style referencesParameters take time to learn for beginners
Image-to-video animation included in all plansVideo uses a lot of GPU time, especially in HD

Who should use Midjourney?

It suits people who need attractive, artistic images regularly: illustrators, concept artists, designers, marketers, content creators and small studios. It is also a good fit if you care about visual style more than strict photographic accuracy.

It is less suitable if you only need an occasional image, want a completely free tool, or need to run a model on your own computer. Businesses that need private generations should budget for the Pro or Mega plan.

Midjourney alternatives

Whichever generator you choose, a good prompt makes the biggest difference. Our free Image Prompt Builder helps you put together structured Midjourney and Stable Diffusion prompts, and our Prompt Library gives you ready-made ideas to adapt. Once you have your images, you can switch formats with Convert Image (JPG, PNG and WebP) and shrink file sizes for your website with Compress Image.

Tips for better results

Describe the subject, setting, lighting, style and mood in plain, specific words. Put the most important idea first, and add parameters at the very end of the prompt. These are the parameters most worth learning, as described in the official documentation:

Here are four example prompts you can copy and adapt:

  1. Product photo: minimalist ceramic coffee mug on a light oak table, soft morning window light, shallow depth of field, clean studio photography --ar 4:5 --raw --stylize 50
  2. Blog header: isometric illustration of a small home office with a laptop, plants and bookshelves, pastel colour palette, flat vector style --ar 16:9 --no text
  3. Concept art: ancient stone city built into a canyon wall at sunset, glowing lanterns, cinematic wide shot, epic fantasy concept art --ar 21:9 --stylize 400 --chaos 20
  4. Portrait: close-up portrait of an elderly fisherman with a weathered face, overcast coastal light, 85mm lens, natural skin texture --ar 2:3 --raw --v 8.2

Change one parameter at a time so you can see what it actually does. When a result is close but not right, use the Editor to fix a specific area instead of starting over.

Frequently asked questions

Is Midjourney free?

No. Midjourney has no free plan, and the official documentation says no free trial is available on the website or Discord. A limited trial exists only in the niji·journey mobile app. Paid plans start with Basic.

Do I need Discord to use Midjourney?

No. You can create, edit and animate images directly at midjourney.com. Discord remains an option for people who prefer commands such as /imagine.

Can I use Midjourney images commercially?

Paid subscribers generally have commercial usage rights, but companies with more than $1,000,000 USD in yearly gross revenue must be on the Pro or Mega plan. Read the official Terms of Service for the full conditions.

Which Midjourney version should I use?

For most people, the default V8.2 is the best starting point. Try Niji 7 for anime and illustration styles, or an older version such as V7 if you want to match earlier work.

Sources and further reading: Midjourney plans comparison, Midjourney model versions, Midjourney parameter list.